Article marketing is a marketing strategy that involves a company or individual creating content with the intent of having it republished and syndicated on other websites. With many people searching for quality content for their own sites, they use the content and, in return, include a link back to the author’s site or other contact information — usually at the end of the article in a bio section. This helps the business not only improve their SEO, but their brand as well.
So if you think article marketing would be a good option for you and your business, here are some tips to get you started:
- First of all, you need to realize that it takes time to develop an effective article marketing campaign — sometimes more than six months. So don’t expect to see huge results right away.
- Because this is a long-term marketing strategy, it’s important that you be consistent. Set a goal for how many articles you want to produce each week or each month. You don’t want to do a lot right now and the nothing.
- The length of your articles is important. You don’t want it to be too short, or else no one will really want to use it. If it’s too long, your reader will get bored. A good range is between 400 and 600 words.
- You’ll want to pick a topic you’re comfortable with — or at least one you’re comfortable researching — and do a bit of keyword research in advance. You don’t need to saturate the article with keywords, but you should include a few.
- To make the process more efficient, try writing two or three articles on each topic. Each article will need to be different, but if you have a lot to say about a certain topic this is a good way to create a lot of individual articles (instead of just one really long one). Try approaching the same topic from different angles and give unique insights with each.
